The Real Story behind Retail Media Over the Next Year

Transcript:

What's the real story for you as a brand or digital agency in the coming year?

Let's take a look at some of the news that will point us in the right direction.

Walmart has added a new on-site channel for retail media via its acquisition of Vizio.

Google is finally embracing retail media with extensions inside of its tools for the retail media space.

And media buyers are quickly moving to retail media because of privacy regulations and signal loss in other channels.

Next year, 25% of all digital spend will be in retail media.

There are many factors in play. But Google's deprecation of cookies stands out at the front of all of them.

For you as a digital agency and brand, that means chaos, especially in the retail media space. And where there's chaos, there's room for opportunity.

And that's before I even start talking about the impact of AI on your space.

But I'll talk more about that soon. Later...