I build scalable marketing systems for complex businesses.
My career started on the technical side at Cisco, writing code for routers, before shifting into digital marketing and eventually blockchain. That mix of technical fluency and marketing leadership has shaped the way I help companies grow — blending data, AI, and creative strategy.
Today I’m a partner at Node River, where I’ve built a full-service blockchain node-running business with Pocket Network at its core. I lead all company operations, marketing, and financial management, and serve as a voting member of the Pocket Network DAO.
Before Node River, I led the Chicago office of MediaCom as Head of Performance Media, managing national accounts like Walgreens, Circle K, Mars, Sargento, and Pella. Earlier, as Chief Digital Officer at PowerChord, I scaled multi-location platforms for global brands including STIHL, Ariens, Gravely, and Club Car — collectively supporting over 10,000 dealer and franchise locations worldwide. I also directed digital marketing for Coast Dental’s 200+ dental practices and Sylvan Learning’s 100+ centers across the US and Canada.
Along the way, I’ve been called a marketing technologist, strategist, and sometimes a blockchain obsessive. What ties it all together is a focus on helping service-driven businesses grow through technology, data, and differentiated marketing.
Specialties
Growth Marketing & Digital Strategy
Multi-Location Marketing Systems
AI-Powered SEO & SEM
Paid Media & Media Planning
Blockchain Operations & Web3 Applications
Brand Positioning & Differentiation
Web Analytics & Competitive Due Diligence