Mass Marketing Is Only Mostly Dead

Transcript

I’ve had this video transcribed below for those who prefer to read rather than listen or watch. The transcription provided by me.Hey, everybody, Mark Regan here.I'm in the middle of listening to Seth Godin's latest book, We Are All Weird, a great book that takes the theory that mass market is dead and marketing to smaller, groups smaller segments, tribes, as he calls them, is going to be the way of the future, at least, going forward.And I agree with him in many respects. agree that the infomercial model, the HSN, where you take a product and, by purely throwing marketing dollars at it you can turn it into a huge masses success, and I believe that that's true.However, he makes it jump from mass marketing is dead to imply that mass production is dead therefore, so large soda drinks and Coke and Diet Coke, Pepsi, and also plastic forks, paper plates. That the market for them is dead is absolutely not true.So if you can believe that the market for mass produced products in the millions or hundreds of millions is not going to disappear, then there will always be some form of marketing of those types of products. And, therefore, mass marketing at that scale is not gonna disappear. Mass marketing where you're creating a market that didn't exist necessarily, I believe, is gone, but there will always be some form of mass marketing. Therefore, mass production and products and his implication that both of them are dead is just not true.I believe only one form of that is going to disappear or at the process of disappearing now.But I'll be interested in your thoughts. Let me know in the comments below. Take care.