MLB, Publix and Buffalo Wild Wings
Transcript
MLB Fan Cave
Publix
Buffalo Wild Wings
I’ve had this video transcribed below for those who prefer to read rather than listen or watch. The transcription provided by me.Hi everybody! Mark Regan here.Last week Major Baseball league kicked off its 2011 season. And one of their initiatives that they put up together was this Fancave — at www.MLBFanCave.com where they put a guy up inside a loft in Manhattan.And for the entire season, he’s going to watch every baseball game on a bank of TVs and really kind of grow that concept to bring in fans, big stars to do interviews and they had a big contest to choose who this person was. As the executive from Major League Baseball termed it, it’s real great opportunity to take that major league baseball brand and humanize it and bring it to the fans that are already out there talking about their baseball teams on social media and bring this whole concept and connect with it to the “electronic water cooler” to quote him.And it made me begin to think about a couple of brands that might be able to make that same concept and really capitalize on it here in the Bay Area that I frequent.One of them is Publix, a grocery store chain here in the Southeast and very popular that can take its Aprons brand which is a all-in-one package that allows you to cook an entire meal right there from one counter to pick all your products out.But take that same concept and tie into the holiday season, from November, December. Where you open up a kitchen throughout the month, 2 months, and for 24 hours a day you run chefs through it, you run Ordinary Joes, allow them to come in and do some stuff and you actually get to see the creation of these foods in live and real-time without any edited Hollywood style, 30-minute snippets that you see on the Food Network and then also build up this great library of content that allows people to see in a time-shifted manner.It is a great opportunity to really connect that Publix brand which is really great in helping you serve great food to your family and bringing it and making it much more approachable.Likewise, Buffalo Wild Wings, a sports bar which I have gone to before here in Tampa could take that same concept, but instead of using a central location for their initiative, like Major League Baseball or Publix, they can actually put together tour bus that ran through all of their franchises.And during the restaurant hours run a live camera setup through the internet to this social media connection that they had to really talk to their fans and build that relationship that can only be had in social media and really humanizing it and that’s what I really like about what major baseball league is doing, as well as what these other brands are doing or any other brand could do, but allowing the ordinary Joe to connect with the brand.And so let me know if you're from Buffalo Wild Wings or Publix. Please put some comments below. Or if you have any thoughts on the concept of what Major League Baseball is doing or some other brands can do. Leave me something below.Thanks a lot! Take care!