Pump Up Your Website With These 25 No-Brainers
Whether you're new to online marketing or a seasoned veteran, it sure is nice to see what others consider important when setting up or taking over the online marketing for a business and its website.Below is my Top 25 list of things to do from Day One.It's a simple list and knocking them out is not really that hard after you've done each once. So don't let it intimidate you.Start with the simple ones and move from there!
- Implement Web Analytics!
- Setup Google Webmaster Tools
- Setup Google Webmaster Tools for www and non-www
- Track 404 Errors – Pages Not Found
- Create 301 Redirects for pages not found
- Exclude yourself from Web Analytics (Google Analytics, Adobe Omniture SiteCatalyst, etc.)
- Create a mobile version of your site using MobiSiteGalore
- Test your page load times using Page Speed
- Create HTML, XML and geo sitemaps
- Archive your website using SurfOffline
- Audit broken outbound links using Xenu Link Sleuth
- Use a trackable phone number
- Create robots.txt
- Implement Hcard
- Redirect non-ww to www
- Redirect index.html to /
- Claim your business on Google Places
- Create a favicon.ico for your website
- Confirm your website's IP address is not blacklisted
- Add alt tags to your website images
- Validate the HTML used on your website
- Claim your business on Yelp.com, CitySearch.com and JudysBook.com
- Set up Google Alerts
- Validate Browser compatibility
- Set up site search within Google Alerts
- Set up a globally recognized avatar (gravatar)
My list is actually much longer than this, but these are my top 25.
Do you think they're right?What did I leave off?
Tell me in the comments below.