Foursquare Captures Photos – Bad Idea?

http://vimeo.com/moogaloop.swf?clip_id=18267386&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1&autoplay=0&loop=0

Note: This video was shot using a Flip video MinoHD 8GB camcorder (Amazon affiliate link) and a Fat Gecko Double Knuckle Camera Mount (Amazon affiliate link). Boo-Yah!

My Flip is awesome! Though I wish I had the 3rd generation version which includes image stabilization. The Fat Gecko is wicked. Use it in or out of your car, snowboards, mountain bikes, bike helmets. I love it!


Transcription

I’ve had this video transcribed below for those who prefer to read rather than listen or watch. The transcription provided by me.

Hey everybody! It’s Mark again from Tampa where it is 32 degrees. It’s cold here.

I want to share with you a little something about Foursquare. Recently my Verizon Incredible was updated with a new version of the Foursquare app. And on that I noticed that they added a couple of new features. The biggest one was the ability to add photos to Checkin.

So last night, I was out. Had wings with a buddy of mine and stopped by the World of Beer down the street to have a beer before going home. I checked in while I was there and I thought I’ll add a photo. And so I took a picture of their monstrous cooler where they have over thousands of beers—its kind of cool, artistic photo—I added it. It was cool. Nice photo. You go into the venue now, and now you see that there’s a photo attached to it, I didn’t add any commentary but obviously you can add a little caption to in any of your photos. But what it did do for me is it made me think about what the addition of photos to the check-in mentality that is part and parcel to location-based social networking does.

The good thing about it is obvious when you think about the emptiness of the check-in. There’s really not a lot of value to them but when you can add a photo while you’re out on a restaurant of the dish that you’re enjoying of the staff at a bar and say, “Hey, let’s go to Ryan. This is Ryan, make sure he takes care of you. You tell him Mark sent you” and interiors of any kind of restaurant. “This is corner table where we love to have our Valentine’s dinner” what have you. Very cool things, tips and tricks, as they call it, very good to add that imagery, I’m sure video would be possibility to add to one day. Awkward things, but it then also so as a consumer, that’s what I think of. As an online marketing professional,

I wonder about some of the shady side of this including if you go to a restaurant and you have a bad dish, you take a photo off of your phone that isn’t in the dish and added to that, what value does that do? Not only do you have to worry about the legitimacy of the photos but the value checking in to a hotel where things aren’t right—there’s mold, there’s a cockroach—how does that help the business in a one time instance because the date of it is not as prominent.  In Foursquare at least, it is when you look at things like review sites where you can have businesses responding and stuff plus, you know, if I go and take a picture of a cockroach somewhere else and then put it in at the local Holiday Inn, you know, I am damaging a business without any repercussions to me, maybe I am doing it as a joke.

Likewise, taking pictures and posing it about it at an event or a park where you take pictures of a long line, airports, or malls, push people away and damage the business a lot more than they add any value to either the person posting the picture or the people that might view the picture. But more importantly is, like I said, as the consumer I worry—I enjoy these kind of features but as an online marketing professional I am responsible for over a hundred different businesses, I worry about privacy policy,

I worry about someone coming into one of my practices taking pictures of other patients, staff, taking pictures of personal, private records, not only break the confidence reality of the other patients, and the staff, but also put you, as a business owner at risk for regulation violations, legal violations, and the like.

I am all about all the new techniques and pushing above all for these technologies but this is one of the ones that make me nervous for some reason.

I’d be interested to see what you think. Do you see more value in there?

Or is this just something that could really be something in the long run amongst the other online marketing features?

Give me a comment below and I appreciate it. I promise I’ll respond. Take care.

ClickTale User Review

Is your website poorly performing? ClickTale will show you why
ClickTale is one of my Top 3 web analysis tools.  Its power and quick payoff are huge.  I wish I had more time to truly exploit it on a regular basis, I believe in it so much.

My Typical Use

When I’m first initiating a customer engagement after making sure they have basic analytics set up, I’ll install ClickTale on their site for 2 weeks.  During this time there will be no changes made to the site.  We’ll collect data on the users of the site in a way that is more advanced and telling than straight Google Analytics.

Here are the 3 features that have sold me on the product and make me fork over $99/month (this link will get you the Bronze Plan for $79/month):

Recorded User Sessions (Videos)

After you’ve tagged all pages of your site, you can literally watch one by one as your users move their mouse, type into your forms and click un-clickable images.  By the way, I love how they’ve coined them as videos, very approachable and easily understood.

In fact there is always at least one ah-ha moment within the first 5 sessions we review where we find a significant usability problem with the customer’s site.  As you present your proposal to a client, your VP or Marketing or your CEO, it’s always nice to know you can count on at least one instant win that sometime pays for all of your costs.

Once you’ve come down from the recording high, though, the filtering that you can do to focus on failures (see the jserror below), how different browser visitors experience your website and even engagement time, is where the tool really pays off.

ClickTale User Recording Video List

One of my favorite deep dives is to watch recording of users who came in through what I consider to be highly qualified organic search terms, but had very short (if not bouncing) visits.  I want to see their screen, watch their mouse move and attempt to put myself in their shoes to determine why they didn’t stay.

Mouse Move Heatmaps

This is total eye candy and one of the easy ways to win over those skeptical of your analysis.  Of course, you’ll need to follow-up with your hard core recommendations, but presentation is everything and heatmaps are a great first slide.

But these are not just static heatmaps.  And they really go beyond eye candy.  After two weeks of data you’ll know so much about how effective your web pages are that your client or boss will be converted and become engaged in learning more about how to improve your website.

You have to upgrade to the enterprise level to get heatmaps beyond just the one available in the Bronze package.  That package only maps your most popular page, usually the home page.  There’s a big jump in price beyond the Bronze package.  So I recommend starting with the Bronze package first to make sure it’s what you want.

But as you’ll learn, not only can you quickly see where the visitor’s mouse moves (with its 80% correlation to eye movement), but you can turn layers/filtering on and off to help you find what’s working and what may be causing confusion to your visitors.

Form analysis

This is another monster.  In addition to friendlier reporting on your conversion metrics, the tool, when combined with user recording, can really hone in on problems with forms.  Since so many of my clients are focused on lead generation, the completion of a form is the money shot.  Quickly finding holes in their lead funnels can justify months of future work looking for smaller lifts in conversions.

Form conversion report

Another Secret Weapon

I would probably pay the $99/month (discounted Bronze Plan for $79/month) for just these 3 features.  They are that empowering.  Other features of the Bronze package that I use less include:

  • Scroll reach heatmaps
  • Up to 3 domains tracked – perfect number for me
  • Click heatmaps
  • Link analytics
  • Event-based filtering
  • Custom email alerts

SPY on your Visitors