Nadia Aly Interview

One of the speakers I am most excited to hear from at Social Fresh Tampa is Nadia Aly.  This is someone who has so many personas online and just still manages to make them all work together without competing that I’m a bit envious.  She brings a strong social media presence to this year’s lineup!


Your Background

Nadia Aly

Mark Regan: Tell me a little about your background and how you came into your current role as Online Community Manager at Microsoft.

Nadia Aly: I started dabbling in social media in 2003 when I was attending University of Victoria. . It really took off for me when I started my Masters in Digital Media., and it became a clear focus as I progressed through my Masters. I started building niche communities and my passion just exploded from there.

Microsoft Tag

Mark Regan: Tell me a little bit more about Microsoft Tag and how you would love to see it adopted?

Nadia Aly: Microsoft Tag is a type of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. They can be black and white or color, and customized with a logo, product image or other design. Tags are scanned using the free downloadable Microsoft Tag Reader on your smartphone, available at www.gettag.mobi.

Microsoft Tag technology is far superior to many other solutions out there, especially for those in the marketing and advertising world. Tag offers robust analytics, heat maps and many other features that help marketers execute and adjust campaigns. We’re seeing great adoption across a variety of industries including magazine publishing, retail, advertising and entertainment and expect to see the technology really take off as brands continue to experiment.

New Ideas

Mark Regan: You’ve seen a lot of your ideas see the light of day and be implemented. I’m sure there are more in various stages of creation in your head. How do you decide which ones to pursue?

Nadia Aly: Usually when I come up with ideas, I circulate them to selected friends and colleagues. I am very open minded , and getting a sense of what they think and getting their feedback helps me shape my thoughts. The process is the same for both personal and work campaigns. Making sure that I see value in any campaign that we move forward with.

Visuals

Mark Regan: Personally, you incorporate visuals (images, photos, videos) quite a bit into your online brand. Do you also take that same approach towards your business initiatives?

Nadia Aly: Definitely! Media is a great way to engage people online. That not new news! The more visual assets you can showcase for a business or product the more attention you will get. That’s why these days you will see many companies/brands with a Flickr and YouTube as part of their circle of social networks.

Bonus Questions

Mark Regan: What is your favorite online marketing/social media toy of the day?

Nadia Aly: To this day I still stand by Tweet Adder. Some see this a spammy tool – but it really is a great way to find targeted Twitter users online. Even if only for the search functions it provides. You are able to search profile data, location, followers of a user, users followed by a user and much more. For example I am able to find people who have the word Microsoft in their profile bio who live in Redmond. I don’t know many other tools that can do that. On top of that you are able to automate many different things. I tend to stay away from those tools. To each their own!

Mark Regan: Any fun plans while you’re here in Tampa?

Nadia Aly: Yes! I run ScubaDiverLife.com – and one of the things I have been dying to do is Scuba Dive at Epcot! Also get some dives done in or around Tampa.

Contact

Mark Regan: Thanks Nadia! I’m excited to welcome you to Tampa on February 22nd as part of Social Fresh Tampa. How can people find out more about you and connect with you?

Nadia Aly: People are able to connect with me on Twitter: @DigitalkVan or Facebook : facebook.com/NadiaAly or good old fashion email : nadia@digitalklabs.com

How to Implement _trackPageview() with Google Analytics new Asynchronous Tab

Tracking pageviews in Google Analytics
If you are planning your migration to the new asynchronous Google Analytics tag then you probably need to migrate your override of the _trackPageview() code you set up using the old non-asynchronous code.

Or perhaps you migrated your web analytics already and just realized that you didn’t code your new Google Analytics tag correctly.  Either way, here’s your answer.

Old code sample: Synchronous

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(“%3Cscript src='” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));

var pageTracker = _gat._getTracker(“UA-1111111-11”);
pageTracker._trackPageview(‘/landingpages/goal1.html’);

</script>

New code sample: Asynchronous

var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-1136567-11’]);
_gaq.push([‘_trackPageview’, ‘/landingpages/goal1.html’]);   (function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl&#8217; : ‘http://www&#8217;) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();

http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=markregan-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=0470562315

Why override your trackPageview?

If you don’t change the default _trackPageview()command then the page recorded into your Google Analytics reports will be the fully-qualified URL of the page with the tag.  This is usually fine for most implementations.  But there are times when you need to control the page name being logged.

Why do people override page name

  • Dynamic pages

Depending on your website’s technology, some pages (or the code that implements them) may show the same URL even though the pages are logically different and distinct to the website visitor.  In those cases you need to have your webserver also assign a unique page name to each of the logical instances.

  • Goal/thank you page

When you use goals you sometimes come across the need to define the goal in Google Analytics in advance of knowing the fully-qualified URL.  Thus you need to pre-define the URL and have the web page assign it regardless of the where the page eventually resides.

I’d be interested in your experience with _trackPageview().

  • Why do you use it over the default URL method?
  • Are there any other gotchas migrating to the new Google Analytics asynchronous tag?

http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=markregan-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=0470562315

New Google Analytics Tag – Faster, Better, Stronger

Google AnalyticsYesterday, Google announced their new Google Analytics tag to speed up page loads that will become the default code snippet provided for profiles.  This is right in line with Google’s new obsession with page speed.

Google Analytics New Asynchronous Code Snippet

While the new Google Analytics tag is very light, if you start to add a lot of scripts to a site like I do, they start to add up.  Allowing for the asynchronous loading (separate processing) of the tag your webpages will load that much faster and therefore the code snippet will not penalize your site speed nor your visitor’s experience.

I recommend you go back to all of your Google Analytics-tagged pages and change them out to this new snippet.  Likewise, you really need to look into the load times of your webpages.  It could be hurting your rankings.