One of the speakers I am most excited to hear from at Social Fresh Tampa is Nadia Aly. This is someone who has so many personas online and just still manages to make them all work together without competing that I’m a bit envious. She brings a strong social media presence to this year’s lineup!
Mark Regan: Tell me a little about your background and how you came into your current role as Online Community Manager at Microsoft.
Nadia Aly: I started dabbling in social media in 2003 when I was attending University of Victoria. . It really took off for me when I started my Masters in Digital Media., and it became a clear focus as I progressed through my Masters. I started building niche communities and my passion just exploded from there.
Mark Regan: Tell me a little bit more about Microsoft Tag and how you would love to see it adopted?
Nadia Aly: Microsoft Tag is a type of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. They can be black and white or color, and customized with a logo, product image or other design. Tags are scanned using the free downloadable Microsoft Tag Reader on your smartphone, available at www.gettag.mobi.
Microsoft Tag technology is far superior to many other solutions out there, especially for those in the marketing and advertising world. Tag offers robust analytics, heat maps and many other features that help marketers execute and adjust campaigns. We’re seeing great adoption across a variety of industries including magazine publishing, retail, advertising and entertainment and expect to see the technology really take off as brands continue to experiment.
Mark Regan: You’ve seen a lot of your ideas see the light of day and be implemented. I’m sure there are more in various stages of creation in your head. How do you decide which ones to pursue?
Nadia Aly: Usually when I come up with ideas, I circulate them to selected friends and colleagues. I am very open minded , and getting a sense of what they think and getting their feedback helps me shape my thoughts. The process is the same for both personal and work campaigns. Making sure that I see value in any campaign that we move forward with.
Mark Regan: Personally, you incorporate visuals (images, photos, videos) quite a bit into your online brand. Do you also take that same approach towards your business initiatives?
Nadia Aly: Definitely! Media is a great way to engage people online. That not new news! The more visual assets you can showcase for a business or product the more attention you will get. That’s why these days you will see many companies/brands with a Flickr and YouTube as part of their circle of social networks.
Mark Regan: What is your favorite online marketing/social media toy of the day?
Nadia Aly: To this day I still stand by Tweet Adder. Some see this a spammy tool – but it really is a great way to find targeted Twitter users online. Even if only for the search functions it provides. You are able to search profile data, location, followers of a user, users followed by a user and much more. For example I am able to find people who have the word Microsoft in their profile bio who live in Redmond. I don’t know many other tools that can do that. On top of that you are able to automate many different things. I tend to stay away from those tools. To each their own!
Mark Regan: Any fun plans while you’re here in Tampa?
Nadia Aly: Yes! I run ScubaDiverLife.com – and one of the things I have been dying to do is Scuba Dive at Epcot! Also get some dives done in or around Tampa.
Mark Regan: Thanks Nadia! I’m excited to welcome you to Tampa on February 22nd as part of Social Fresh Tampa. How can people find out more about you and connect with you?