Tim Moore Interview

Tim Moore from Maximum joined me for an interview.


Your Background

Tim Moore

Mark Regan: Tell me a little about your background and how you came into your current role as Social Media Director at Maximum Design.

Tim Moore: Digital Biography: http://TimMoore.tumblr.com/about and Digital Business Architect at Maximum (http://maximumrocks.com) Erupts 4.22.11

Mark Regan: With the constant arrival of emerging techniques, products and companies, how do you decide which ones are worth testing out for your clients?
Tim Moore: Easy, for production advertising, established channels with large demographic base that meets client needs and has an ad platform that is trackable.  For emerging platforms, most need maturing before you would use client ad spend on them. We have to report monthly ROI, so efficient and strategic A/B testing is critical, before a recommendation is proposed.  We are not in the hype business, we are in the conversion business.

Mark Regan: Do you approach developing a personal brand differently than you do a corporate brand?
Tim Moore: Yes, completely. Also, each brand will have different goals, expectations and definitions of ‘success’, so listen, listen, listen, before talking.

Mark Regan: How has your experience in the business world helped you master your own personal brand marketing?
Tim Moore: I haven’t mastered it, I am learning everyday. The more I listen, the more I learn. I don’t see that changing.

Mark Regan: Bonus: What is your favorite online marketing/social media toy of the day?
Tim Moore: Hitpad (new release – http://hitpad.com) and Poweri (new startup – dropping 5.1.11)

Mark Regan: Thanks Tim! How can people find out more about you and connect with you?
Tim Moore: Twitter: @TimMoore; Facebook: /TimMoore; Email: TimMoore (at) Facebook (dot) com; Tumblr: http://TimMoore.tumblr.com

Why I Wasn’t Invited to Speak at TEDx Tampa Bay

I’m Not

I’m not a player.  I’m not a sought-after speaker.  My blog doesn’t draw thousands of visitors each day (maybe in a month it does).

TEDx

So why wasn’t I invited to share my wisdom at the 2011 TEDx Tampa Bay?

The A-Crowd

In high school I wasn’t in the A-Crowd.  Heck when I got there I wasn’t even in the C-Crowd.  But I wanted more.  More friends like any teenager. I wanted people to want to be with me.

That hasn’t changed has it?  I want to be popular.  Have people listen to me speak.  Pay me money to speak.  I want TEDx to want me.

I wanted the invite.

Yearbook Photographer

In high school I wasn’t a jock.  So I took my photography skill and became the yearbook and newspaper photographer.  Bingo.  It was admission to the A-Crowd.  It was an identity.  People knew my name.
High School Photographer

At the 10 and 20 year reunions, they knew my name.

I have something to say.  But I haven’t found an audience.  That’s OK, I’ll keep talking.  Everyone says I need to speak to my audience about them and not be about me.  But that’s all I know.  Me.  Not them.  I can only tell my story and hope that it will connect with someone.

Backstage Pass

Today I still want to be in that A-Crowd even if it means I have to work my way in.  I’m headed to the invite-only Mashable Connect in May.  Not as Mark Regan, but as Mark Regan an the Internet Marketing guy at Coast Dental.  My application as Mark Regan was denied.  So I reapplied as Coast Dental and BAM, I’m in.

Mashable Connect

Did they want titles?  Did they want to make sure there were no salesmen, scammers or affiliate kings? I don’t know, but I’m in.  Again everyone will know my name.

Maybe I can back-door TEDx the same way.  Do you guys want me to speak as Coast Dental?  Maybe as a great husband or Gator fan?  Maybe I can connect you with someone important or in some way make you important.

Kingmaker

That’s what I did in high school without knowing it.  I was a kingmaker in my own right.  I held the keys to yearbook immortality.  Do I need to find a 2011 equivalent before I can be invited to speak at TEDx?

Maybe I’ll try to find it.

Maybe I’ll just continue to be me and one day a TEDx by a different name will recognize me, care what I have say and invite me to speak at their event.

I Invited Me

I’m not waiting for them.  I’m not waiting to be picked.  I’ve picked myself and moved on to my next great masterpiece.

It’s me.  Want to know more?

MLB, Publix and Buffalo Wild Wings

Note: This video was shot using a Flip video MinoHD 8GB camcorder (Amazon affiliate link) and a Fat Gecko Double Knuckle Camera Mount (Amazon affiliate link). Boo-Yah!

My Flip is awesome! Though I wish I had the 3rd generation version which includes image stabilization. The Fat Gecko is wicked. Use it in or out of your car, snowboards, mountain bikes, bike helmets. I love it!


Transcript

I’ve had this video transcribed below for those who prefer to read rather than listen or watch. The transcription provided by me.

Hi everybody! Mark Regan here.

MLB Fan CaveLast week Major Baseball league kicked off its 2011 season. And one of their initiatives that they put up together was this Fancave — at www.MLBFanCave.com where they put a guy up inside a loft in Manhattan.

And for the entire season, he’s going to watch every baseball game on a bank of TVs and really kind of grow that concept to bring in fans, big stars to do interviews and they had a big contest to choose who this person was.  As the executive from Major League Baseball termed it, it’s real great opportunity to take that major league baseball brand and humanize it and bring it to the fans that are already out there talking about their baseball teams on social media and bring this whole concept and connect with it to the “electronic water cooler” to quote him.

And it made me begin to think about a couple of brands that might be able to make that same concept and really capitalize on it here in the Bay Area that I frequent.

PublixOne of them is Publix, a grocery store chain here in the Southeast and very popular that can take its Aprons brand which is a all-in-one package that allows you to cook an entire meal right there from one counter to pick all your products out.

But take that same concept and tie into the holiday season, from November, December. Where you open up a kitchen throughout the month, 2 months, and for 24 hours a day you run chefs through it, you run Ordinary Joes, allow them to come in and do some stuff and you actually get to see the creation of these foods in live and real-time without any edited Hollywood style, 30-minute snippets that you see on the Food Network and then also build up this great library of content that allows people to see in a time-shifted manner.

It is a great opportunity to really connect that Publix brand which is really great in helping you serve great food to your family and bringing it and making it much more approachable.

Buffalo Wild WingsLikewise, Buffalo Wild Wings, a sports bar which I have gone to before here in Tampa could take that same concept, but instead of using a central location for their initiative, like Major League Baseball or Publix, they can actually put together tour bus that ran through all of their franchises.

And during the restaurant hours run a live camera setup through the internet to this social media connection that they had to really talk to their fans and build that relationship that can only be had in social media and really humanizing it and that’s what I really like about what major baseball league is doing, as well as what these other brands are doing or any other brand could do, but allowing the ordinary Joe to connect with the brand.

And so let me know if you’re from Buffalo Wild Wings or Publix. Please put some comments below. Or if you have any thoughts on the concept of what Major League Baseball is doing or some other brands can do.  Leave me something below.

Thanks a lot! Take care!

Mashable Connect 2011 – The Interviews

Mashable Connect

In preparing to attend Mashable Connect 2011 in May I am again extended my interview series by inviting the lineup of speakers for an interview before we all converge on Orlando.

Much like I did prior to Social Fresh coming into town this past February, I’m expanding this interview series by bringing in video, audio and possibly even a Twitter-view or two.

Stop back by and join in the conversation with some of the very influential people on tap for this year’s event.