Last February I attended Social Fresh Tampa at the last minute because it was local, inexpensive and didn’t appear to be a MLM event. Thank God!
As I prepare for the 2011 tour to pass through Tampa tomorrow (though some training started today), I thought I’d share 5 nuggets I took from last year’s event and have used in the past 12 months.
1. Twitter and Facebook Panel
Nugget: How do you handle 24 hours of the day? Are you there when they talk about you?
Over the past year I have had so many instances managing a large social presence where activities happen from 5pm-9am, when no one is in the office. Planning and building these responses by more than one person are the only way you can sustain a 24/7 presence on the web for your brand.
2. Maggie Fox – Social Media Group – runs Ford’s social media
Nugget: Earned media is amplified by paid media which is syndicated through owned media
I’ve “borrowed” Maggie’s nugget in presentations, designing marketing plans even over beers with my neighbors in the driveway. When you approach your presence on the web respecting what you own and don’t own, you give more credence to those who want to talk about you. You’re playing on their turf after all.
3. Branding within Social Media Panel – Tampa Bay Rays
Nugget: Managing your reputation when you don’t control it
Much like Maggie’s approach to what you own and don’t own, this panel shed light on how to manage your brand when you own, but don’t have control. There are many franchise or multi-location online marketing scenarios where there are multiple owners. In these situations, knowing how to achieve your goals with modified rules is critical.
4. The Social Web, Crisis Response and Reputation Rejuvenation – presented by General Motor’s Director of Social Media
Nugget: You need to be engaged prior to a crisis
I have actively taken his advice and worked hard to engage and build up my company’s reputation not only because it’s the right thing to do, but also because when we do maker a misstep I hope we’ll be afforded some leniency to correct and recover with a fatality.
5. Corporate Blogging Panel
Nugget: Removal criteria: Vulgar, Personal, Not germane
I know it seems rather basic but these 3 simple criteria truly sum up how to approach the haters, trolls and general angry people in this world online. We have a very high bar for removal, but if you take a business issue and make it into a personal attack, you’re not playing fair.
What Did You Learn?
What about you?
Did you learn anything last year that you can say you used in the past 12 months?
Let me know if so.