Last month The Florida Supreme Court ruled that lawyers’ websites “must comply with all Bar advertising regulations, except the requirement that they be submitted to the Bar for review.” according to The Florida Bar News. It became effective earlier this month, January 1, 2010.
That means lawyer Web sites may not:
- Make statements that characterize the quality of legal services being offered
- Provide information regarding past results
- Include testimonials.
In the world of marketing your legal practice these tactics are invaluable. Every other industry uses them daily and with good success. Fortunately all of us legal marketers play by the same rules. So while we want to use them at least others are not as well.
If you practice your business outside of legal, be very happy you are not regulated by such oversight. Much like the medical field, the courts are very conservative when consumer protection is considered. Whether you like it or not, you need to be aware of the rules like this in your state. Ignorance is not a good strategy.
Know what you can and cannot do when it comes to online marketing your legal practice.