Web Page Load Speed – Don’t be a Slow Norris

There are more and more articles being written lately about how page load time (page speed) will impact your organic rankings. (Search Engine Watch & Search Engine Land)

For those interested in knowing more about how they are currently being measured and how to improve it, go into your Google Webmasters Tools. Assuming you’ve already verified your domain, beneath Labs you will find “Site Performance”.Google Webmaster Tools Menu

A recently acquired client of ours displayed the following performance data.Website Performance OverviewThat is not an impressive 4 month trailing average to say the least. Every day came in above (peach area) the acceptable page load times expected by Google (green area). To resolve the issue you need to pull back a few layers of the onion and interrogate each of the offending components. Google recommends PageSpeed. It’s not for the faint of heart, but if you have the hustle and time it will break down exactly which of your page elements are slow and also offer advice on how to solve the problem.

This is Google’s attempt to speed up the web. By demoting sites that have poor performance it is announcing to those webmasters that speed is important to users and if they want to rise in the rankings they need to consider the user experience in relation to speed.

Don’t miss out on this free tool set to keep you ahead of the game before your slow site continues to fall!

SEO Factor – Page Speed Is Rising

There are more and more articles being written lately about how page load time (page speed) will impact your organic rankings.  (Search Engine Watch & Search Engine Land)

For those interested in knowing more about how they are currently being measured and how to improve it, go into your Google Webmasters Tools.  Assuming you’ve already verified your domain, beneath Labs you will find “Site Performance”.

A recently acquired client of ours displayed the following performance data.That is not an impressive 4 month trailing average to say the least.  Every day came in above (peach area) the acceptable page load times expected by Google (green area).  To resolve the issue you need to pull back a few layers of the onion and interrogate each of the offending components.  Google recommends PageSpeed.  It’s not for the faint of heart, but if you have the hustle and time it will break down exactly which of your page elements are slow and also offer advice on how to solve the problem.

This is Google’s attempt to speed up the web.  By demoting sites that have poor performance it is announcing to those webmasters that speed is important to users and if they want to rise in the rankings they need to consider the user experience in relation to speed.

Don’t miss out on this free tool set to keep you ahead of the game before your slow site continues to fall!

Lawyers and Websites – The Florida Supreme Court Plays The Heavy On Advertising

Last month The Florida Supreme Court ruled that lawyers’ websites “must comply with all Bar advertising regulations, except the requirement that they be submitted to the Bar for review.” according to The Florida Bar News. It became effective earlier this month, January 1, 2010.

That means lawyer Web sites may not:

  • Make statements that characterize the quality of legal services being offered
  • Provide information regarding past results
  • Include testimonials.

In the world of marketing your legal practice these tactics are invaluable.  Every other industry uses them daily and with good success.  Fortunately all of us legal marketers play by the same rules.  So while we want to use them at least others are not as well.

If you practice your business outside of legal, be very happy you are not regulated by such oversight. Much like the medical field, the courts are very conservative when consumer protection is considered. Whether you like it or not, you need to be aware of the rules like this in your state. Ignorance is not a good strategy.

Know what you can and cannot do when it comes to online marketing your legal practice.

How To Display A Vanity Phone Number

I have always been bothered by vanity phone numbers.  Maybe it’s the slow process of translating letters to numbers.  Maybe it’s that once I had a cell phone which had no letters on the keypad making vanity phone numbers useless.

My guess is that it really is those phone numbers that have more than 7 letters/digits in them.  This imprecision just bothers me.  It makes me wonder if people dial the 8th, 9th and 10th digit needlessly.  Anything beyond 10 digits (not including area code/800) grates on me for a different reason.  That is just missing the whole point of a vanity phone number.

Well this morning I found peace.  Air Rescue has found a way to use more than 7 digits without bothering me.  Take a look at this photo I took as well as their website.   They have treated the extra letters (I-T) differently in this car’s paint job and that to me is approaching perfection.  They have realized that some of us don’t like the extra digits and put our minds at rest that they are not needed.

For any small business wanting to display their vanity phone number, take note.  It is details like this in the execution of your marketing that make a difference.

Thank you Air Rescue!